Tecate Alta doesn’t believe ultralight beer should feel like less. So we invited all kinds of people to have a party stretching from the Sonoran Desert to CDMX to a bar near you. Because when you bring your all, life gives you more.

Tecate Alta ‘Bring Your All, Bring Your Alta’
Media: TVC/social/digital/radio
Role: Creative Director/Copy
Agency: Pearlfisher